Leeszaal in Rotterdam hosted on Monday 24 March 2025 a very important public moment.

 

Among the works exhibited was the second part of the project "Labels, but not for clothes".

 

What was presented in this installation:

A "game", demonstrating how systemic exclusion supports labeling, based on the actual directives of the latest US administration. [external application] 

A video piece with main source material TV ads from the 80's and 90's setting impossible standards that support stereotypes through repetition. The video presented (below) was silent and included footage of myself mimicking the repetitive gestures in these advertisements.

There is also a slower version of this video, that wasn't part of this exhibition but has its own charm and is a bit different, as it has sound but no footage of a person mirroring the moves and expressions they witness in the ads.

The bureaucratic, dark setting of the installation emphasized the bleak dystopia where decisions that reinforce systemic biases through repetition and exclusion, with or without words, are made.

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